Re-design of Corporate Identity
Total Security Services Ltda. logo
The company Total Security Services Ltd. located in Bogotá, Colombia, strived to develop a new logo as the one in use looked outdated. During the development we have been approached to provide feedback. This became a starting point of a project in which we ended up proposing a new corporate identity.
The first attempt to create a new logo (the new logo to the left side) has been designed by the company. The overall design had already been approved and partly been implemented as well as presented to some clients when we entered the project. Considering this we decided to only propose incremental improvements.
The basis of the logo remained the same. Most evidently, the logo has been simplified, which doesn't only make it more appealing, but also more usable for diverse company material.
In order to make it as easy as possible for the company to use the logo, colors and fonts, their optimal usage in different use cases has been demonstrated in the Corporate Identity Manual (Manual de Marca).
As the Corporate Identity has been approved, the company further asked us to also design a new e-mail signature, business cards, letters and presentation layouts.
Proposals for the usage on corporate clothes and further items soon soon have been added to the company's wishlist.
An additional task consisted in the re-design of advertisement banners, which are used in the context of a horse competition arena.
Click below to have a look at the whole Corporate Identity manual.